How To Write A Simple Press Release Template

What is a Press Release?
Why Would Yous Still Transport A Press Release in 2021?
Press Release Format and Template
How To Write a Press Release: 7 Steps
5 Types of Press Releases (And Why They Work)
Best Practices to Follow When Writing Press Releases
When Should Yous Send a Press Release?
Examples of Bodily Press Releases
How to Distribute Your Press Release
Over to Yous
Free Press Release Template Examples

What is a Printing Release?

Before y'all learn how to write a press release, allow's first sympathize what it is.

A press release (likewise known as a news release) is a brief certificate that shares something newsworthy you have washed with the press and other media outlets.

It is commonly sent to journalists and editors who may use the information to write a news article.

Note: A press release is a piece of content which is accompanied by a printing release email pitching the story to the journalist – a sort of cover letter which summarizes the content in the release.

Why Would You Still Ship A Press Release in 2021?

When you write a cold message to someone to sell on Instagram DM you lot're usually pretty straight forwards and breezy. A expert press releases has those same qualities – it's designed to daze someone and make them curious to read more than.

Here are the top reasons why you need to write a printing release:

ane. Garners attention and awareness

Journalists and media outlets accept far more than achieve than your business solitary, so information technology makes sense to utilise press releases to garner more attention and sensation.

ii. Helps build relationships

Sending press releases is a mutually beneficial exercise. Journalists need stories – if you tin help them with this, it could be the start of a relationship with someone in the media industry.

3. Improves your search engine optimization

If y'all tin can incorporate keywords efficiently, your rank for those keywords on search engines can shoot up. [Hint: I use SEOJet to always know what ballast text to use for each backlink.]

Also, if a announcer uses your contributions for an article or blog post, it could get you backlinks from their visitor's website (backlinks are one of the all-time ways to become your content to the top of a search engine).

iv. You can manage your image

An effective press release is besides a good manner to command how your business is viewed. You can build your brand image and shape public perception through an informative official statement with facts to counter any negative publicity.

One major question you may have is:

When do you Demand a Press Release?

Ideally, a press release is a viable outlet whenever you desire to share content that's newsworthy.

Just how do y'all decide if your content is newsworthy ?

For content to exist considered newsworthy, there are a few factors that you need to take into consideration:

Affect – is someone going to be afflicted by this information?
Immediacy – is this urgent news?
Recognition – is this about something well-known?

Virtually successful press releases satisfy at least two of those three criteria.

Press Release Format and Template

The next step in learning how to write a printing release is understanding the press release format.

If your press release conforms to a format that a journalist is familiar with, your odds of getting published are college.

IMPORTANT: Before you write a printing release y'all MUST practise something newsworthy, in other words take news which journalists actually want to cover!

Your hook for the story/finding you're pitching must be based on a trending topic journalists are covering right at present.

Hither's a typical press release format:

Headline Which Grabs People'due south Attention: A title which grabs people's attention and clearly explains what the release is about – Is it a newsworthy report? A product launch?
Location: Where you are and where the news is taking identify
Strong Lead: This is where you explain your newsworthy study/content in 1 sentence
Torso: This should be easily skimmable information provided in decreasing levels of importance. It's a very good thought to add together in quotes throughout the body to dorsum up your arguments.
Boilerplate: A few words describing your company to the audition
Press Contact: Proper noun and contact details of your media coordinator or communications executive. Typically, anyone who the reporter tin can get in bear upon with to get more information.

Note: While at that place's no preferred font for your press release, sticking to a common font like Arial or Times New Roman is a good idea.

Equally you piece of work through this mail service y'all'll write your get-go printing release.

Delight copy and paste this printing release template outline below into your text editor to start writing the release:

[INSERT Attending GRABBING HEADLINE]
Strong Atomic number 82 Judgement

Summary Bullet Betoken 1 (if makes sense)
Summary Bullet Point Two (if makes sense)
Summary Bullet Betoken Three (if makes sense)

[DATE],[CITY], [STATE]

Introductory Paragraph

[QUOTE]

[Second Paragraph]

[Third Paragraph]

[QUOTE]

Closing Paragraph

[BOILERPLATE]

Proper name of Press Contact:
Phone:
Electronic mail:

How To Write a Press Release: 7 Steps

Here's your step-by-pace guide on how to craft a well-written press release:

ane. Find Ways To Exist Newsworthy

As yous'll be pitching to journalists, create a news release with that in mind.

Here's how to give journalists what they want:

Sectional Data or Research

Journalists love anything exclusive. They as well happen to dear data. Giving them sectional data in a media release is a proficient way of offering both.

Newsjacking

While y'all may not be able to provide journalists with your own breaking news upshot every time, you tin use a content marketing procedure called newsjacking.

Simply put, newsjacking is the process of injecting your make into a current news story to go far more than relevant and centre-catching. For example, if something is viral on social media platforms similar Twitter, tying your news release to information technology is a smart fashion to go traction.

Dmitry'southward take

Aligning your pitches to developing trends in your industry is a practiced way to brand them more attractive. One piece of cake way to spot these trends is to see what top journalists in your industry are writing about. Just search for your keyword on JRO to meet a list of target journalists and their contempo articles. When you employ these trends in your pitch while still creating evergreen content, they will rarely be rejected.

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Emotional Connexion

Stories with an emotional connectedness resonate meliorate with a target audience and lead to more than social traction.

If you can get people emotionally invested in your brand, chances are your audience might be willing to give it a shot.

2. Write Your Press Release Headline

Your press release headline is the beginning thing anyone'southward going to see, so you have to brand sure information technology's perfect.

The goal of your printing release headline should be to get in, impress the announcer, and get out.

The three cadre tenets of writing a printing release headline are:

Use action verbs
Exist direct
Be comprehensive

If you're even so struggling with your headline, you could always try a headline analyzer to requite you an idea of where you lot stand.

3. Craft Your Atomic number 82

Your atomic number 82 is the first paragraph in your printing release.

Usually consisting of 35 to 45 words, it summarizes the near disquisitional parts of your press release.

This beginning paragraph has to respond the "5 Ws" as concisely as possible.

Who: Who'south involved in the news story? Which person or company is involved?
What: What'due south happening? What's it nearly?
When: When did this story or event happen? When is it going to happen?
Where: Where did this story or event accept place?
Why: Why is this information relevant to a reader of these media outlets?

iv. Write Your Trunk Paragraphs

The goal of the body is to describe all the relevant details of the story and your brand's involvement in it. The fundamental give-and-take here is relevant.

Every great press releas east uses the inverted pyramid formula to do this:

You include the most pertinent details right at the top and so get into the less vital aspects as y'all continue.

v. Include Supporting Quotes

Including quotes is a good style to boost the brownie and personality of your press release to a reader. All the same, always ensure that your quote is relevant in the context of the article.

6. Write Your Boilerplate Text

Your average is a standardized copy of what your organization is and stands for. When you write a boilerplate, you lot are essentially condensing facts, business aspirations and marketing goals – all into one brusk paragraph.

You can fifty-fifty include your company logo here if you want to.

For a more in-depth look at how to write the perfect boilerplate, click here.

7. Add Media Contact Details

You need to include your media contact information for reporters to go far touch with you. Include your electronic mail id and telephone number to give them a point of contact when they want to attain out to you.

5 Types of Press Releases (And Why They Work)

Here are v types of press release examples and why they take nailed it.

1. Production Launch Printing Release

Take a look at this product launch PR Release from Apple. It has all the elements of a good press release in the perfect order.

Allow's clarify them i-by-one.

The Headline

It's clear, concise and simple. It'south as well attention grabbing – something that's jump to attract reporters and customers.

The Location

Before the intro para or pb, information technology mentions where the news is taking place. In this example, the location is New York.

The Lead

The pb gets correct to the betoken. The journalist knows that this is a new product release. They're too fabricated aware of the various features that make this laptop and then impressive to customers.

The Trunk

The body copy follows the inverted pyramid format to a tee.

It starts off by including a quote from a senior ranking official describing why this new release is a huge achievement for Apple. This establishes a human element that helps them reach their audition improve.

The Boilerplate

There's a reason why the Apple boilerplate is a ofttimes used example for what a boilerplate should look like in marketing circles. It'southward clear, avoids jargon, lists out all their offerings, includes data and notes down what they strive to practise.

The Media Contact

Not only does information technology mention the contact details of the PR agents, but also of the company's media helpline.

2. New Research Findings Printing Release

At that place are a lot of things this press release example does well like the title, pb and quotes.

Note how the media release likewise follows the inverted pyramid formula well. At the commencement of the article, it distills the purpose of the robot into very hands understandable terms.

Information technology'due south only towards the end of the article, afterward y'all've got a good idea of what the robot is, does it go into the technical facts and details.

3. Emergency Announcement Press Release

The kickoff affair that strikes you near this press release example is how information technology'southward about something urgent – it focuses on something that'south currently going on. It as well focuses on something with an obvious social and emotional impact for a reader.

The body follows the inverted pyramid formula and includes a relevant quote besides.

However, different other types of printing releases, this official statement includes the contact information inside the body itself.

Usually, this break in construction wouldn't fit very well, but with the topic at hand, this is important data that deserves to be presented above in the press release.

4. New Rent Press Release

One important affair to keep in mind when crafting a new rent press release is that you mention the name of the individual and the designation they hold in the title itself.

This is especially of import equally the cadre of this official statement is condensed into those two points:

Who is being hired?
What'due south their office going to be?

Using the lead to note down the qualifications and past achievements of the individual is besides a proficient idea. It gives reporters and editors ameliorate understanding of the individual's background and why this hire is noteworthy.

5. Award Annunciation Printing Release

When information technology comes to awards there are three cardinal aspects:

Who won?
What was the honor?
Who gave the award?

Any printing release that's virtually awards should keep these 3 aspects front and center. Ideally, all three of those components should be answered by the fourth dimension the lead is upwardly, as is done in this effect press release.

Annotation: These five press release types aren't the only ones out in that location.

Sometimes yous'll need a social media press release to appeal to social media influencers and bloggers. Sometimes you'll need a music press release template for sure events.

The list goes on!

Just use these examples we listed here equally a guide to what ordinarily works.

Best Practices to Follow When Writing Printing Releases

Hither are some key things to keep in listen when writing printing releases for maximum media coverage.

ane. Define Your Goals

When writing press releases, inquire yourself – "What am I trying to achieve out of this?"

Is it boosting your social media following? Edifice make awareness for a crowdfunding campaign? Tapping into physical media like newspapers?

It'southward of import to place this at the offset because, in order to reach each of these goals, you'll accept to adopt different strategies.

Recollect a crowdfunding press release for a new innovation volition wait a lot different than a nonprofit printing release looking for donations!

ii. Put Yourself In Their Shoes

Remember, you're writing a press release for journalists. Then when you're writing a press release, you'll take to adopt a journalistic style of writing.

How do y'all do that?

By thinking like i.

Journalists get through hundreds of pitches every day. The concluding thing they want to practise is sift through tons of sentences to find out if information technology's relevant.

If relevant information is easily accessible in the championship and lead, they're more likely to give it a adventure.

Too, recollect that they're not public relations professionals or influencers on social channels. That'due south why it's a proficient thought to go along your press release writing factual – non exaggerated.

3. Target the Right Beat

I cannot stress how of import this is.

You could have the greatest media release e'er, but if your sales pitch goes to the wrong journalist or publication, you're going to go nowhere.

There are two things to proceed in mind when yous're nearly to pitch your press release:

Whether the announcer or publication you lot're pitching to covers the expanse that your production or service is involved in
Whether the people who read their work align with your target audience

Call up nearly it.

Can yous imagine a book press release beingness sent to a publication who exclusively deals with music?

Their reader base isn't going to align with your target audition!

You lot can detect out more than near how to pitch to the right journalists and publications here.

Dmitry'south take

To find high quality prospects hands, employ JustReachOut as information technology gives y'all a list of journalists who take written nigh your specific topic, not just publishers. When you lot search for your target keyword in JRO, the software shows a listing of journalists and bloggers along with their contact details. You lot can then send them an e-mail pitch direct through JustReachOut.

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When Should You Transport a Printing Release?

Merely like in social media marketing, the timing of your content plays a huge function. The time you lot release a printing release tin can brand or break your chances of success.

Yous would ideally want to transport a press release at a time when it can get the most exposure. Ideally, your printing release should get in at a time when reporters and editors are willing to go through it.

Here'south a handy infographic about when you lot should send a press release for maximum media coverage:

Examples of Actual Press Releases

Hither are a few examples of good printing releases:

1. Product Releases

Bain & Visitor Launches NPS Prism, A New Business To Help Companies Create Game-Changing Customer Experiences

Marathon Brewing Releases Signature Beer, 26.two Brew, Nationwide

2. Partnerships

Curacity Partners with CitizenNet to Plough Instagram into a Measurable, Revenue-Driving Platform for Hotels

Waterford Hotel Group and Waterton Forge Partnership to Grow Hospitality Footprint

3. Awards

Autosoft Recognized equally a Best Place to Work in Pennsylvania Five Years Running

American Direction Clan (AMA) Named to 2019 Grooming Manufacture's Elevation 20 Leadership Training Companies List

iv. New Hires

PolyOne Board Elects Dr. Patricia Verduin equally Manager

ICF Appoints Mark Lee to Pb Public Sector Group

5. Technical Releases

ProcessPro ERP Releases New Cultivation Management Arrangement

Collateral Analytics Launches A New Commercial Automated Valuation Model

How to Distribute Your Press Release

You can distribute your press release by personally sending it to journalists and news outlets or using a printing release distribution service:

1. Distributing Personally

This method is more time consuming and requires you to accept a list of established contacts for press coverage.

The upside to this, however, is the power to personalize your pitches and build valuable contacts with people in the printing industry.

Keep in listen that personalizing your pitches and using LinkedIn, Twitter or Instagram DM to pitch your business to journalists is a unique and disregarded mode to get your note seen and opened by journalists and bloggers.

So while yous might default to pitching over email, don't forget the power of DMs and social media.

Dmitry'south take

While information technology tin be complicated to manually create an e-mail pitch entrada which is personalized for individual journalists, you tin employ a service similar JustReachOut to brand the process hassle gratis. Our software allows y'all to notice the relevant journalists and send out targeted email pitches in small, curated batches with careful follow ups. It also tracks electronic mail pitch activeness and notifies you of opens, clicks, scrolls and responses from journalists. Yous can use information technology to tweak your electronic mail message for higher success.

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two. Press Release Distribution Through a Syndication Service

When you use press release distribution services like PR Newswire, information technology distributes your press release to thousands of news agencies, Tv stations and major networks instantly.

The downside to using distribution services that you lot miss out on the opportunity to connect personally with media contacts and build relationships.

Additionally, this press release distribution method is costly equally it usually costs $150- 300 per release. If you're looking for a free printing option, this is Not the route to accept!

Send an email pitch to a journalist correct at present with JustReachOut.

Over to You

There you have it.

Y'all're now armed with all the knowledge you demand to craft the perfect press release that'll blow the socks off any journalist.

It isn't like shooting fish in a barrel by whatsoever measure, simply it'due south certainly achievable.

So go ahead and follow these steps to get the media coverage you know you deserve!

As promised, beneath is the free press release template for iv different occasions to make the chore easier for you!

Free Press Release Template Examples

Here are 4 sample press release examples that you tin can use correct away.

Merely copy them into Google Docs or Microsoft Give-and-take, add your information, and you're good to become!

i. Production Press Release Template

2. New Enquiry Finding Press Release Template

three. Accolade Announcement Press Release Template

4. New Hire Annunciation Press Release Template